Team communication, Emotional control, Mental fortitude. Boring.
Arena of Valor skills. Fun.
Hence we used AOV tutorials to teach Gen Z students those so-called-boring life skills.
So that they can be ready for the real-world game.
Watch case study here:
Second year of Galaxy A Vietnam's gaming platform. But for the launch of its 2023 models, we decided to do something that would equip Gen Zs with so much more.
Had a hard time, I mean, fun time doing this. Especially for someone whose gaming experience is limited to Candy crush and Among us. Learned a lot along the way, too. That gaming is the biggest passion point of Vietnamese Gen Zs, and they find leisure in watching gaming skill videos for hours?! That a lot of them lack life skills which employers look for now.
And that I can do a gaming campaign despite not being a gamer.
This became Samsung Vietnam's most successful campaign for mid-tier category. And being the most successful also means the brand becoming number 1.
Won Smarties for gaming, Gold at BSI, and inspired Samsung region to establish the brand's very own gaming academy.
Now that's awesome.
