We've all heard of 'healing the inner child'. But 'reliving the inner child'?
When kids used to catch insects instead of Pokemons. Played under the sun, not in front of the screen.
Nido 3+, the kid's milk that gives the ultimate protection, wanted the moms to let their kids explore the world more. So we brought back all those childhood activities that moms used to enjoy, and let them experience it again, this time with their kids.
The campaign kicked off with a manifesto video:
Leading to the website which serves as database for all the childhood activities.
We even rewarded moms who would do it.
The on-ground activities took on a whole new approach, too.
We painted outside streets with 3D artworks so kids can interact, lie down, climb, swim on the streets.
As well as the video materials.
The campaign became pivotal for the brand's direction. Proving that possibilities are there, when you think like a 'child'.
