A 2 minute ad you wouldn't want to skip, you would even share. That was our campaign for Nido Mother's Day 2015.
Watch and tweet it for yourself (prepare your hankies)
It became Twitter Philippines' no.1 trending topic the minute it was aired, then Youtube Philippines' most viewed ad for the year, then got awarded AD OF THE YEAR by KBP (Broadcasters' Guild of the Philippines).
Aside from giving the agency its first major creative award, the campaign also set the brand's approach for the following years.
Nestle loved it so much, they decided not just to show but even recreate it in other markets.
Watch the Pakistan version here:
Proving that (mother's) love is indeed, a universal language.
