I didn't even know anything about advertising before. In fact I came from a family of military, but never dreamed of joining. The closest thing to me being one is that I was actually born on a military...truck. Not even a military hospital.
Art-based with over 10 years of regional (SEA) experience.
Pretty much handled all brand categories with focus on Tech and FMCG. Have collaborated with some of the biggest global and local brands like Samsung, Nestle, P&G, Heineken, Jollibee, to name a few.
Gathered some metals for both creativity and effectiveness, juried too.
Still haven't worked with Anselmo though. Probably gonna get star-truck, errr, starstruck when I meet him.
Like any military, I've learned to adapt to each brief differently. Analyzing the brief strategically, as needed. Data-oriented, as needed. Human-centric, always.
ORIGINALLY FROM THE PHILIPPINES 🇵🇭, CURRENTLY @ LEO BURNETT VIETNAM 🇻🇳 . A NOT-SO-GEN Z-BUT-TRYING-TO-BE, YOUNG CREATIVE LEAD SPECIALIZING IN DATA-BASED YET HUMAN-CENTRIC APPROACH FOR CREATING WORKS THAT WORK.